Seller Services

What I Provide Every Seller

01

Pricing Strategy

I pull the data: comparable sales, days on market, active competition, and buyer demand in your price range. The goal is a launch price that attracts the right buyers without leaving money on the table or accumulating market stigma.

02

Property Preparation

First impressions in Los Angeles are formed online before a buyer steps inside. I guide you through the preparation decisions that move the needle: staging, photography, repairs, and presentation at your price point.

03

Marketing

Full MLS exposure, professional photography, and access to Coldwell Banker's national and international buyer network. For the right properties, I also reach into my off-market buyer pool before a public listing launches.

04

Offer Review and Negotiation

The highest offer is not always the best offer. I evaluate the full picture: price, financing strength, down payment, contingency structure, and closing timeline to identify which offer actually has the best chance of closing.

05

Disclosures and Due Diligence

California has extensive disclosure requirements. I coordinate the disclosure process to protect your interests and reduce renegotiation risk after you are in contract.

06

Closing

From accepted offer to funded close, I manage every detail with escrow, the buyer's agent, and the lender. You are informed at every step and never left waiting for status updates.

Seller Strategy

How to Position Your Property to Sell at Its Best

01

Price It Right From the Start

Overpricing is the most common and costly mistake sellers make in Los Angeles. Properties that sit on the market accrue days-on-market stigma. The eventual sale price after a reduction is typically lower than what a well-priced launch would have achieved.

02

Evaluate Offers by More Than Price

Down payment percentage, loan type, contingency structure, and buyer qualification strength all affect whether a deal actually closes. A slightly lower offer from a strong buyer may outperform a higher offer from a weaker one, especially in a market where deals fall out of escrow at a meaningful rate.

03

Understand Your Net Proceeds

California capital gains taxes, the primary residence exclusion ($250K single / $500K married), and the LA City Mansion Tax (on properties over $5M) all affect what you actually keep. Know your net before you agree to a sale price.

04

Have Your Next Move Planned

Sellers who do not know where they are going after the sale create unnecessary pressure during escrow. Whether you are buying another property, renting temporarily, or relocating, have your transition plan in place before you list. It gives you negotiating flexibility and prevents a rushed close from working against your interests.

Read the Full Seller Guide

Verified Activity

Recent Seller Transactions

For Sale

904 N Western Ave

Los Angeles

$1,975,000

Represented Seller · Mixed-Use

Off Market

244 N Chicago Ave

Los Angeles

$1,299,000

Represented Seller